Value Analysis Canada: The Diversity Paradox and Design of Objects and Processes


22 - 23, November 2022


Midnight on 22 Nov to 01:00 on 23 Nov (UK Time)


Virtual Event

Value Voices: 1 Hour Webinar:

From 24:00 on November 22, 2022
16h00 (PST), 17h00 (MST), 19h00 (EST), 20h00 (AST), 24h00 (UK Time)

The structural process of making decisions has a high probability of conflict and hostility if the process does not work. Most ideas do not survive the decision process—sometimes none of them do. All participants have their ideas rejected or changed substantially. Whether this is a positive or negative experience depends on whether the participants believe that they were heard. It is the process and the people that determine whether the participants believe they were heard. This is amplified in the rare cases where the decision is a choice rather than a development. All of the non-selected ideas and their champions will feel rejection unless they buy-in to the process, and agree with the ultimate choice.

This leads to the Diversity Paradox: Increased diversity always leads to more ideas that do not survive the process, and thus more potential conflict. Value Management is a reliable, and robust process that channels diverse teams to reach a common understanding of needs without reference to the current solution. Facilitated VM specializes in inclusion of diverse stakeholder ideas to solve big problems.

In Value Management, a series of analytical and creative steps overcomes the Diversity Paradox, team members become flexible in perspective, welcome new ideas and reach agreement on new solutions with consensus.

Presenter: Dr Paul Scarbrough PhD, Associate Professor, Goodman School of Business, Brock University

Dr. Paul Scarbrough teaches courses in managerial accounting and control. Paul learned about VM in Japan, where it is a part of the core of Japanese business management, and he integrates it into his accounting classes. He is an Associate Professor of Accounting at Brock University in the Goodman School of Business. He holds a PhD from Virginia Polytechnic Institute and State University. He is a Director on the board of Value Analysis Canada and also a board member and editor of the Asia-Pacific Management Accounting Journal. His prior academic appointments include Boston University and Bentley College. He has also been a Visiting Professor at Linnaeus University (Växjö, Sweden) and Waseda University (Tokyo, Japan).